Did you know that the companies that focus on customer experience drive revenue that is 4–8% higher than the rest of their industries? Paying close attention to the relationship shared between your business and your customers therefore not only enhances the consumer’s experience but also generates more revenue for your company. Therefore it is important to
strengthen your customer relationships.
There are a variety of ways in which you can improve your relationship with a client. Whilst some of these factors involve intangible concepts like consistency, it is evident that certain factors can be covered in an easier manner. This is through a point of sale system, as it can cover features like loyalty programs and communication, thereby making your job much easier.
This is why utilising the best point of sale software is beneficial for your business. Nevertheless, listed below are eight simple ways to strengthen your customer relationships.
Implement Loyalty Programs
Loyalty programs are a way of rewarding your customers for their loyalty. By offering your consumers discounts, special deals and points that add up to rewards, you immediately make them feel valued. All of these rewards serve as an investment because they contribute to customer retention, hence strengthening your customer relationships. This is valuable, considering that the acquisition of a new customer can cost five times more than the retention of an existing customer.
Use Technology
You could use technology to build on long-lasting customer relationships, better than a competitor. What is your core competency or the strongest point you have against the competition? Is it the speed of delivery? Order taking efficiency? Response time? After you identify your competencies, build a structural bond around the customer to make him so comfortable that the customer will only think of your product when the need arises. For example, Qantas Airlines utilised a streamlined process for baggage check-ins whilst also offering free Wi-Fi on flights. These technological investments had a positive impact on Qantas Airlines’ relationship with its customers.
Give First Place to Employees
Business leaders have often said, clients don’t come first, employees come first. If you take care of your employees, they will take care of your customers, and will keep customers coming back. Employee Relationship Management can be used to monitor the bond shared between your employees and customers. This involves methods such as training, flexibility in work hours, leave taken or work location which contributes to enhanced customer relationships. This is because when your team of workers is well versed in good coordination, communication, and service, it improves the shopping experience for the customer, thereby strengthening their relationship with your business.
Build on Personalizing Relationships
Statistics highlight that 79% of organisations that have surpassed their revenue goals implemented a personalized strategy. This is because personalization brings about an increase in loyalty, thus eventually increasing your revenue and bolstering your client relationships. One of the best ways to go about this is through Customer Relationship Management (CRM). This is a business strategy that focuses on customers and aims to increase both revenue and consumer satisfaction. It can be used to keep track of your customer’s likes and dislikes in terms of products, as well as their age, gender, spending patterns and location. By catering to their requirements, you can drastically improve your customer relationships.
Open Doors to Multi-Channel Communication
Active communication will ensure that your customers are able to contact you with ease. Whilst it is important to have various forms of communication like emails, social channels and text messages, it is also fundamental to know how your customers prefer to be contacted. Understanding your target audience will assist you in achieving this. It is also important to remain consistent and engaging on all your channels of communication. This will also automatically open you up to feedback, which is essential to the enhancement of the relationships shared between your business and your customers. Customer feedback can point you in the right direction with regard to what aspects of your business require improvement and also gives you an authentic image of your performance, so it is important to pay attention to it in order to nurture your customer relationships.
Consistency
Consistency applies to all aspects of your customer interaction, ranging from communication to the services you provide. It is essential to maintain regular engagement. This can be achieved by developing a policy for your business that elaborates on how frequently you respond to clients.
To conclude, it is clear that even though there are methods that can be used to strengthen your customer relationships, they can be made even easier with the use of a POS system. A point of sale system like SalesPlay POS is ideal because it will save your business additional time and effort.
